With the successful invention of the +1 Button and the +1 Project, Google released the +1 stats reports in Google Webmaster Tools. This new integration was made today.The
+1 reports will tell web owners and bloggers how much traffic value the
button is bringing to their site. You can now track the number of times
your pages have been +1 'd by your visitors on your web pages as well
as on your Adword Ads or search results. Fortunately you can now also
track the performance of other social plugins by using Social Plugin Tracking in Google Analytics. The +1 Metrics menu can now be found on your webmaster account. It contains three important features which are:1. Search Impact Report
This
tells you how your Clickthrough rate changes when people recommend your
blog or webpage more and more. With +1 recommendations your organic
search traffic can surely take a positive turn but to measure how much
it helped you, Search impact is the tool you need.
2. Activity Report
In simple words activity report
shows you how many times your web pages have been +1’d, from buttons
both on your site and on other pages. This will let you know how much
your content is being recommended. It comes with two options i.e. New
+1's and All +1's. Pretty obvious terms.
3. Audience Report
Audience Report
options shows the total number of unique users who +1'd your pages
along with aggregate geographic and demographic information about the
Google users who’ve +1’d your pages.
Social Plugin Tracking in Google Analytics
This new feature is added in your analytics
account to let you know the performance of other social plugin
recommendations. This according to me is even bigger achievement of
Google compared to +1 project. Social networks are the best tool for
traffic and keeping an eye on how well these networks are playing for
your website traffic should be the crucial part of your Traffic
campaign. Plugin tracking for all social share buttons on your blogs or
webpages is done using some JavaScript. I will mention in detail on how
you can set up the tracking for other social plugins for your websites
in my coming posts.
This social engagement reporting tool comes with three options which are explained by Google as:
The Social Engagement report lets you see how site behavior changes for visits that include clicks on +1 buttons or other social actions. This allows you to determine, for example, whether people who +1 your pages during a visit are likely to spend more time on your site than people who don’t.The Social Actions report lets you track the number of social actions (+1 clicks, Tweets, etc) taken on your site, all in one place.The Social Pages report allows you to compare the pages on your site to see which are driving the highest the number of social actions.