If
one looks around, he may found two different styles of working - one
organizing ways of getting in the market which sometimes makes Google
superior than Yahoo . everything in a big pile and leaving it to you to
sort out and find what you need . In other words , gathering everything
under one roof . Next approach , gathering neat piles of everything .
Putting in front of you what you actually want . Google and Yahoo work
with the above mentioned styles respectively . Along with this , Google
and Yahoo! have entirely different Many of the Yahoo fans wont like this
, i know! :P
I studied briefly the statistics , the proactive
approach Google and Yahoo take and the way they market their firms .
While studying it all , I found one thing very clear everywhere - Google
is a developer and Yahoo is a user . Yes .
Lets have a look , how :
Yahoo's Strategy So Far:
Lets
talk about Yahoo side of the story first . Yahoo has always believed in
partnerships in order to drive traffic . In 2006 , as we all know ,
Yahoo made a $1+billion bid for Facebook . It was one of the most
crucial steps for Yahoo! to drive public through a social networking
site . But unfortunately , Yahoo didn't make it at the end as Microsoft
had offered a more powerful amount of money ($40 billion that is ) :P
Yahoo
had always been aware of the fact that it cannot develop a social media
website to counter Google's products , and that is why , Yahoo created
partnership with social media sites . In 2009 , Yahoo announced a
sort-of-connection with Facebook Connect by integrating it in its
popular web properties . Through this , Yahoo would be able to get
traffic generated by sharing articles and other things on Facebook.
Moreover
, Yahoo has also been a partner of Twitter . Yahoo gave users the
feasibility to access Twitter from within Yahoo . So we see that Yahoo
instead of competing with the social media , believes in partnering with
them so as to generate traffic through them .
Google's Strategy So Far:
Now
lets discuss Google in detail : Google has always been focusing on
developing things on its own e.g Google Buzz . Google has focused on
technology unlike Yahoo , who believes in partnership . Doesn't it look
more like Development vs Partnership ? Mind taking a look ?
In
Oct 2006 , Google buys YouTube . Same year , 2006 , Yahoo and eBay
formed a partnership . In 2008 , Google launched Google Chrome . The
very next year , 2009 , Yahoo formed a search partnership with Microsoft
. Later in Feb 2010 , Google came up with Google Buzz . Same year ,
Yahoo and Twitter formed a partnership . Moreover , Google is launching
an application Google Wallet this summer . While , there are no latest
updates of Yahoo (of this summer) in my knowledge .
So
you see how well-planned Google has always been . Always taking a very
calculated step in developing applications which always grabbed the
attention of people , while Yahoo continued on partnerships . Google's
strategy is continuously succeeding since the launch of Google Buzz
because it is one of the most complete product Google has presented up
till now . As compared to Yahoo , Google has developed better technical
products in a short duration ( Buzz , Chrome , Wallet , Android etc. ) .
Plus , Google is working more on smartphones now , which is going to be
the next biggest target for searching .
To
conclude , I would say that COMPARING the two firms is really difficult .
I and you all can never judge just on the basis of search engine
results that Yahoo is better or Google is better . It all relates to the
strategies they follow . And they have entirely different strategies .
Neither company's strategy or direction is wrong . Its just that they
need different social strategies to succeed .