Facebook has become a major source of promoting business as well as
individuals when it comes to marketing. The Highlight of the Facebook
that let your friends view your Facebook activities, status updates and
interactions that appear in their news feed has been a tool that is more
than just a change. Now, it is one of those tactics of the social
networking website through which it earns its bucks from its 900 million
users round the globe. Those updates that are significant and you want
then to standout, you need to pay Facebook some amount to advertise it
for you. This method has been highly effective in raising funds,
gathering people for a cause, etc. Let us see, what it is all about!Requirements
These promoted posts are available only to those Pages of Facebook that
have more than 500 fans whereas those whose fans are lesser than this
figure cannot avail this facility. In order to reach out to a larger
number of people, what these Pages tend to do is that they pay Facebook
some money to promote their page.
The starting price for promoting individual posts is $5.00 and the
highest price $300.00. The promotion stretches across a 3 day period
according to Facebook.
For the promotion of individual posts you need to pay a minimum of $5.00
and a maximum monetary adjustment of $300.00. Facebook stated that the
promotion process begins by publishing your posts in the news feeds of
all your fans (people who have “liked” your page). Those people who are
friends with your fans and have somehow interacted with your posts will
also be able to view the updates in their news feeds for three days
since the creation of the post.
What are you paying for?
Your page and the number of your fans determine the price that you will
have to pay from the aforementioned range and it will help you get the
number of fans at each level.
Why to Pay Facebook if you already have Fans?
For those who were your fans before, will not have anything new; your
page posts will be promoted through them in the similar way it had been
done before.
Your posts will be published in the newsfeeds of your fans. In case they
“like”, “comment” or “share” your post i.e. interacted with it in any
manner, then their friends will also get to view your posts as “a recent
activity” of their friends. This is how your posts will get maximum promotions and more fans accordingly.
The posts that are published at your friends’ news feeds will be titled
as “sponsored” posts. The good part is that they will be published in
the real news feeds and mobile news feeds rather than promoted in the
ads column on Facebook.
Promoting your post on Facebook
· To begin with, you must update a new status in order to facilitate yourself with this feature
· Click on promote at the bottom of the status form
· Select the price and number of fans for the post to be promoted to.
· Click save post, and you will be amazed to see that over the next 3
days the post will be promoted to a larger section of your Facebook fans
Other recent status updates will have a “promote” link on the bottom
right once you have effectively posted a status with promote option.
Know your Success with metrics
If you wish to statistically analyze the success of the promoted ad, you can view the data under the ad that states:
Activity: The number of times your page was tagged in photos by other people on Facebook
Reach: The percentage of fans that saw your post
Uniqueness: The number of people that saw the post via organic, viral, and paid.
Metrics Summary
The precise covers the exact number of fans of your page that were made
familiar to it through end date, aggregate budget, promotions, budget
spent and the activity that followed it, page likes, comments, tab
views, post likes, etc.
Where will these ads be seen?
Brands, as we all are well aware, utilize the mobile ads quite
frequently and hence your daily news feed and your mobile news feed will
be flooded with the fresh promoted posts.
Marketers are now given a global platform to advertise and promote their
service or product at a price because of these promoted posts and
Facebook ads. A lot more people can be searched through this influential
technique.
What types of posts should you promote?
Facebook has actually covered this in their help section already and suggests the following posts to choose for promotions:
· Vibrant photos and videos- attracts traffic
· Offers – Appeals potential consumers
· Exclusive events or news – Eye-catching
· Questions – Attracts traffic, out of curiosity.
You Can End the Promotion scheme too!
If you wish to terminate the on-going promotion of your page for any
reason whatsoever, you may simply click on the Ad Manager section. All
the promoted posts have been given complete ad analytics like clicks,
actins, augmented CPM equivalent and much more for all the other
promoted posts. You can find their list in the ads manager.
Therefore, if you are an owner of a fan page or looking forward to grab a
huge audience, you must start thinking about a little investment to use
this largest social media and enjoy really big outcomes.
All the Best