Matt Cutts
from Google Webmaster help has given a detailed video explanation on
some of the misconceptions related to Google PageRank. As more and more
users are turning into content, the quality of content is dropping down
at large scale because almost everyone today discuss SEO tips without
any authority. It is very important to adopt SEO tips from sites that
give sources for there claims. Over the recent years Google is filtering
trusted websites based on there PageRank algorithm and giving more
importance to them and thus sending them more traffic. The PageRank has
opened a big chain of Link building SEO companies and services. Almost
everywhere today newbie bloggers are giving more importance to PageRank
then to quality fresh content. Is PageRank important?
Yes
it is but not more than your content. You can receive thousands of
visitors per day with PR0. I have friends in my networks who are full
time bloggers and earning hell lot money without having to worry about
rankings such as PR and Alexa at all. Because there power tool is post frequency.
The more you post the more you receive traffic. If you are destroying
your precious hours in looking for backlinks or exchange links and not
posting consistently then you are close to nothing.
PageRank and Alexa
are important only when you have quality content and Traffic. Amazingly
both your traffic and Content are independent of solely Rankings but
depend a lot on what you write and publish. Advertisers look for three things when they buy an ad spot: 1. Traffic 2. Alexa 3. PageRank But Google AdSense looks for just one thing and that is Traffic
Unless
you have quality content both your PR and Alexa are useless. Because
with quality content you get lifetime quality organic Traffic. There are
many blogs and websites with PageRank 6.0 in Buysellads directory yet
they are not even earning a penny because they spent there great skills
on ranking alone and under-estimated the value of good posts, content
and shares and as a result ended their careers with hopelessness. My
short personal experience says that if there is anything that matters
more is Traffic. Writing on things that attract people is what I call blogging.
Below
is a video by Google Software Engineer matt cutts where he is answering
a question on Why aren't the Google Toolbar PageRank values updated
more often? In the same video you will find the answer where he confirms
that content is more important than PageRank.