More than 500 million people interact with Google products on a monthly
basis. Unlike Facebook, Google offers marketers the opportunity to
interact with visitors through many touch points, including YouTube,
Search, and Google+. This means that for visitors who engage with you
through Google+, the potential traffic channels multiply.
But for you to see a significant increase in traffic via Google+, you
need an actively engaged audience. Here are some tips for improving your
Google+ engagement.
1. Focus on Headlines
The more users notice your Google+ posts, the more likely they are to
engage. The challenge is to stand out in a sea of thousands of posts.
First things first. Unlike other social platforms, Google+ posts act
more like mini blog posts, and every post needs a headline. Not only
does adding a header help your post stand out, but Google uses the first
words of your post in two different ways:
- They incorporates your headline into the title tag of the post
- The headline is typically what displays in Google search results
Adding the right headline can help your post stand out in search
results, and can greatly influence the number of people who both notice
and click through to your content. Use a headline, every time.
2. Formatting
Easily break up your long blocks of text with formatting to make your
posts simpler to read and skim. This allows you to communicate more
clearly and makes your text more accessible. In addition to adding bold
to your headline, copy and paste the formatting cheats below to help
compose a post that stands out from the rest.
3. Choose your words carefully
Google+ is a both a visual and a text medium, so make them both count!
Don't be afraid of writing longer posts. Instead of simply posting a
link to your latest blog posts and hoping for the best, add a summary of
your important points. Explain why this is important. Give people
additional context as to why they should click and share.
The few minutes it takes to jot down your thoughts could result in
multiple reshares and thousands of additional eyeballs on your content.
4. Images
The vast majority of top posts on Google+ use images. Animated GIFs are
very popular. For increased share-ability, it's usually best to upload
your own photo.
By default, Google+ tries to include an image for any URL that you
share. Unless you define the right Open Graph images and the proper
social meta tags, the images are often not ideal, or are sized wrong.
When you upload your own image, the image links to the full-size
version, not the URL you want to share. In this case, don't forget to
include a link to the URL in the text.
5. Use the #hashtags
Twitter and Facebook have made us accustomed to hashtags, but Google+
uses them in entirely different ways to organize and recommend content.
Google uses hashtags and semantic analysis to form relationships between
topics.
By default, Google often adds hashtags automatically to any post with
sufficient text. Best practice is to add your own relevant hashtags at
the end or within the body of each post.
6. Leverage Google+ comments
Much like Facebook's popular commenting plugin, you can embed Google+
comments on your own blog. What makes this so powerful is when visitors
leave a comment, they are given the option of sharing your post to their
own Google+ followers. This can greatly increase engagement among these
users and their followers.
Officially, Google+ comments are only supported for Google's own Blogger
platform. Fortunately, clever folks have devised a number of plugins
and solutions for Wordpress, Drupal, and more.
Building your influence
Google+ isn't so much a social media platform like Twitter and Facebook,
but an identity platform that works with Google to connect across all
our different devices and web services.
This means that while sites like Facebook and Twitter can still deliver
traffic to your website, Google+ is so integrated across so many
platforms that it has many more places to touch potential visitors.
Business that build up their audience base today potentially position
themselves to collect bigger rewards in the future.
Do you receive traffic from Google+? Is it a part of your social strategy? Let us know in the comments section below.