June 2011 saw a rapid change in Google's development performance. We heard of Google +1 Button, then the +1 Project, the +1 Metrics, then Social Plugins tracking in Analytics and
now just few days have past that the entire search format and appearance have been changed. Now the Webpage titles are immediately followed by Webpage URL and then Description in the last. Previously the webpage titles were followed immediately by description but now URL has taken a jump up. This signals towards the priority of Webpage URL over Page Description.
now just few days have past that the entire search format and appearance have been changed. Now the Webpage titles are immediately followed by Webpage URL and then Description in the last. Previously the webpage titles were followed immediately by description but now URL has taken a jump up. This signals towards the priority of Webpage URL over Page Description.
How can this change effect your Organic Traffic?
To
be honest no one can give a confident answer except logical views.
Every single move taken by Google has always put a drastic impact on web
traffic and with the latest introduction of +1 recommendation plugin
this shift in URL position can have a significant meaning.
What are the Design Changes?
Now
you see a black navigation bar appearing at the top with all available
search options. After the query is being submitted by the user, a left
pane appears where you are given several search tools. An interesting
new feature is that now you can view what information is been fed in
Google every single second by clicking the latest Link under Any time
option. You can also select a custom time range to search for specific
data over a selected time period. All these new developments made Google
to stand out once again.
and
not just that! Looks like even Google designers are bored with the old
search button and therefore they changed it into a attractive light blue
one,
What do you have to share?
Keeping
the design thing aside, what do you think the sudden change in the
position of Page URL and Page Description can cause to search engine
ranking criteria. Can it effect your +1'd recommendations?